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About Molly's Book

Indestructible

Reclaim Control and Respond with Confidence in a Media Crisis

Does public backlash, humiliation, or ‘being canceled’ in today’s digital age keep you up at night?

You are not alone. You can respond with confidence in this new era of media without hesitation or fear of destruction to your brand.

Molly McPherson is a nationally recognized expert on crisis public relations management in the age of social media. She helps communicators create the right message, at the right time, and deliver it in the right place. From her years of crisis-management experience and mining news stories and tweets, Molly created frameworks to up-level your confidence for communicating with ease in crucial crisis moments so you can own the conversation.

In this book, you will:
●Learn how to display truth and transparency online in a time of outrage
●Get practical tips on how to share your ideas on social media
●Discover proactive ways to engage in online forums
●Become a modern-age communicator who avoids reputational crisis

Indestructible is perfect for anybody who runs a business or communicates on behalf of one—anyone who wants to increase the value and reputation of their business.

Warren Weeks
Warren WeeksPrincipal, Weeks Media
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“When it comes to crisis response and safeguarding your company’s reputation, Molly is one of the best in the world. Her advice is on point, her instincts are impeccable, and her ability to execute is masterful. Molly isn’t one of those ‘theoretical’ crisis experts. Her expertise was earned the hard way…by slogging it out in the trenches in real-life crisis situations. If you’re responsible in any way for your company’s reputation, you need to put this book at the top of your reading list.”
Rear Admiral ADM (Ret.) Timothy Sullivan
Rear Admiral ADM (Ret.) Timothy SullivanUSCG
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“I have dealt with a crisis or two and maybe even caused a few on my own, so I appreciate Molly McPherson's insights from Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis. Every organization, business, or political candidate will face some sort of crisis. Her thoughts on not only how to deal with them but then actually get a handle on all aspects of public affairs, especially in getting comfortable with using social media in a crisis, is invaluable."
Jeanne Meserve
Jeanne Meserve
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Molly McPherson is the only person I know in reputation management who truly understands how to harness the power and potential of social media. She can show you how to make it work for you, rather than against you.”
Jeffrey Blount
Jeffrey Blountauthor of The Emancipation of Evan Walls
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“Molly McPherson is a communications first responder! Crisis management, social media strategy, brand enhancement. I have her on speed dial. So should you.
Brad Phillips
Brad PhillipsPresident, Throughline Group, and author of The Media Training Bible
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“For years, Molly McPherson has stood out as one of the savviest media and crisis communicators working today. Her work goes far beyond the usual platitudes to deal with the hard-nosed realities of individuals and brands in trouble – whether caused by actual bad acts or the mere perception of bad acts. In Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis, she shares clear-eyed thinking that communicators and others in the spotlight should internalize before trouble comes knocking on their front door – or their Twitter feed.”
Mike McGill
Mike McGillPresident, WaterPIO. Former Producer, CNN’s Reliable Sources
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“For PR professionals, the words ‘cancel culture’ mean more than just a person, group, or company paying the ultimate price for a mistake; they also flag failures to communicate. Not only does Molly provide you with the preparations to make before ‘cancel culture’ comes calling, but the paths to take when the pressure is on so you’ll avoid adding to the anger. With this book in your back pocket, you can be confident in knowing you’ll be indestructible during a crisis.”
Bill Coletti
Bill Coletti Author of Critical Moments: the new mindset a reputation management
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Throughout Molly’s career she’s done a great job of moving forward the conversation with sharp insights around media relations during a crisis. Indestructible, will go a long way continuing her great advice for communicators and the companies they serve.
Jody Fisher
Jody Fisher
Essential Reading for PR Pros!
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Molly McPherson is a terrific storyteller. She's a terrific writer. She's a terrific human. Public Relations pros would be wise to go through her book on crisis communications with a highlighter.
Richard M. Balano
Richard M. Balano
Timely, appropriate, and needed!
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Ms. McPherson presents a well-timed and very needed text on the subject of handling PR crises, applicable to the individual and organization. It is particularly appropriate considering the digital zeitgeist we find ourselves in and is a handy manual for anyone managing a cancellation threat coming out of the social media that incessantly pervades our lives. She writes in a very fun and readable way and personalizes it with enough background to make it clear she knows exactly what she's talking about.
Stephanie Brown
Stephanie Brown
A valuable resource for healthcare executives
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As a healthcare leader in customer service, customer epectations, and feedback is paramount to an organization's success. INDESTRUCTIBLE was a valuable read for me in preparing for the importance of social media feedback. I will be recommending this book to every physician I know as well as other healthcare leaders. It was not only an easy read but also chalk full of practical solutions for complicated issues.
Adam Schwartz
Adam Schwartz
A most valuable resource
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After you read this valuable book you will want to keep handy as a go to resource for any individual or organization that is in the midst of a media crisis. For forward thinking organizations the advice will prevent the crisis. Molly has captured her years of experience in a straightforward manner that is timely and extremely helpful.
Allie
Allie
Essential resource for any PR or communications professional
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As a true authority on all aspects of communications, Molly McPherson’s great work in ‘Indestructible’ delivers her ingenious guidance, quick wit and powerful examples for managing crisis communications. As a fan of her podcasts, webinars and conference presentations, I am thankful to have her work available in print as a valuable resource for my communications team.
Sean
Sean
Read to Protect Your Reputation
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Take time to read this book to protect your reputation. Great book to read on a trip. “Social media is as powerful as a major news outlet when it comes to framing a reputation. One social media post, no matter where it originates, can enhance a reputation or trash it if it goes viral. Your reputation is as valuable as it is scarce – you only have one.” Molly McPherson – Indestructible
Barb Macintyre
Barb Macintyre
Excellent book
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Excellent book even if you have no idea how to use a iPhone. At 90-years-old I don't think I'm supposed to care about what someone does on Facebook or Twitter, but this book kept me interested. There were a lot of new stories I remembered and I also wanted to know why Trump was so good on Twitter. Now I know!
Heather Lee
Heather Lee
If you are online in ANY way - you need this book!
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Cancel culture. Digital Naturals. Digital Misfits. To remain silent or admit guilt. There are so many things to worry about when we have an online presence, especially if we find ourselves in any kind of controversy. This book is smart, direct, and has real-life examples and actionable tools to prevent or correct any issues we may have on social media.
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