Molly McPherson is a nationally recognized expert on crisis public relations management in the age of social media who helps communicators create the right message, at the right time, and deliver it in the right place. From her years of crisis-management experience and mining news stories and tweets for ripped-from-the-headline examples, Molly created frameworks to up-level your confidence for communicating with ease in crucial crisis moments so you can own the conversation. 

Molly McPherson, M.S., APR, is a leading authority on public relations and crisis response in the digital age. She combines her knowledge of current communication practices with years of media and crisis management experience to help organizations manage issues — from emerging to a crisis — to ensure organizations surface with their reputation intact. Molly is an expert helping communicators creating the right message, at the right time, and in the right place.

Molly is the host of the podcast “Confident Communications” and frequently speaks about communication trends, crisis communications, public relations, and social media crisis response to executives and organizations. Through her experience in FEMA’s Office of External Affairs during post-Hurricane Katrina efforts and as Director of Communications for the Cruise Line International Association in Arlington, Virginia, Molly created a public relations framework for responding to a public backlash both online and in the press.

She is firmly grounded in the belief that communicating trust and transparency both online and off is key to an organization’s success in the digital age.

Molly is always running. In a race, on deadline, to her kids’ hockey or soccer games, or with her Portuguese water dog, Finbar — who come to think of it — prefers a long walk anyway. No one likes to run on a beach anyway.